We recently had to book a quite large online campaign using only text-ads (which I prefer much more compared with that nasty banner ads) and decided to try out the text ads on Technorati and BlogAds, beside the standard Google Adwords.

I thought that Technorati's Business model is very much as Google's, relying very much on ad revenue. I contacted them twice, using their very own contact form. No response. Then I tried to contact them via email. No response. Well, seems like they have enough ads already running.

A complete different story is BlogAds. Used their online interface, works like a charm (although the selection interface could use a bit more iTunes like functionality, with search as you type and categorisation), had the ads online, got an email from Nicole, an employee of BlogAds, she had advice on how to improve the clickthrough rate, asked if she could help, had suggestions for other blogs that could be interesting, and so on. That is customer service.

Probably beeing a techfocused company with only few people in sales is a drawback, at least in the long run.